Tomato ketchup is one of the most overlooked pantry staples that we consume so often. From fries, sandwiches & wraps to paranthas and pakoras. It's just always there. However, when was the last time you checked what is inside the tomato ketchup you enjoy with your favourite meals and snacks? While they may look similar, make bold claims, and come from well-known brands, they might differ in terms of ingredients and quality. For this reason, choosing a clean-label ketchup is important. Keep reading to know why!
What is a Clean-label Ketchup
A clean-label ketchup is simply made with familiar ingredients without artificial colours, flavours or preservatives. It helps consumers understand exactly what they are consuming.
As people become more conscious of labels and what ingredients matter, many are looking for products made with simpler ingredients. The minimal ingredients list helps parents make an informed decision to buy the best tomato ketchup.
How to Choose a Clean Label Ketchup
Not all ketchups are created the same. While they might look similar from the outside, the ingredients used to add colour, sweetness, flavour and consistency to ketchup can vary significantly from one product to another. However, with so many options available on the shelves, it can be confusing to pick the best clean label tomato ketchup.
Looking beyond the front of the pack is important, as some ketchups may contain added refined sugar for sweetness, artificial flavours to add a fake tomato ketchup taste, artificial preservatives to extend shelf life, and artificial stabilisers or thickeners for added texture.
A quick look at the back of the pack can tell you much more about the ketchup you are buying for your family, especially kids. Pay attention to these simple factors when choosing the best clean-label ketchup for your family.
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Look for a tomato ketchup that clearly mentions tomatoes, tomato purée or tomato paste as a key ingredient.
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The source of sweetness should be considered. Avoid the ones with refined sugar and other sweeteners like sucrose, maltodextrin, etc., appearing on the ingredients list rather look for healthier alternatives like jaggery or dates.
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Avoid artificial colours, flavours, and preservatives. A clean-label ketchup focuses on a simpler, more recognisable ingredient list that can be easily found in the kitchen.
Meet LifeJoy Tomato Ketchup - A Clean-label Tomato Ketchup Sweetened with Jaggery
LifeJoy Tomato Ketchup is made for parents looking for a clean-ingredient ketchup. It has a familiar ketchup taste with ingredients parents trust and a taste kids love. It pairs perfectly with fries, sandwiches, nuggets, wraps, parathas and more.
Daily Staples for a Healthier Everyday
Why Families Love LifeJoy Tomato Ketchup
LifeJoy Tomato Ketchup is a smarter choice made for parents who are becoming more conscious about ingredients and are actively looking for cleaner, more natural everyday food choices for their families, especially for kids. It has no artificial colours, flavours, or preservatives. It also does not have artificial thickeners, unlike many regular ketchups, making it a healthier choice for regular family use, especially for kids.
Sweetened with Jaggery
LifeJoy uses jaggery to add balanced sweetness instead of refined sugar. This helps the ketchup give a familiar taste without making it overly sweet.
Made with Real Tomatoes
It is made with 28% tomato paste to deliver a delicious and authentic tomato taste in every squeeze.
Clean Label Formula
It is free from refined sugar, artificial colours, flavours, or preservatives, so you know exactly what you are consuming. Only familiar and clean kitchen ingredients.
Light & Better for Daily Use
It offers 5.4 kcal per serving, making it a more balanced option compared to regular ketchups.
Thickened with Tapioca
It is thickened using Tapioca (sabudana) instead of synthetic stabilisers for a thick and smooth texture.
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What Goes In |
What we leave out |
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Real fruit pulp |
Puree/Paste |
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Honey |
Refined Sugar |
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No Artificial Flavours |
Artificial Flavours |
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Apple pectin |
Synthetic Pectin/ Gelling Agent |
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Lemon juice |
Citric Acid |
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No preservatives |
Artificial Preservatives |
Final Thoughts
It is important to carefully read the ingredients list as most ketchups look similar at first glance. Consider a tomato ketchup which keeps the ingredients list recognisable and transparent, just like the LifeJoy Tomato Ketchup. It offers tomatoey goodness in every squeeze that you can dip, drizzle or spread on any of your favourite snacks or meals. Sometimes, it's the small steps like choosing a clean-label tomato ketchup can pave the way for a healthier everyday life.
Frequently Asked Questions (FAQs)
What is clean-label ketchup?
What ingredients should you look for in a clean-label ketchup?
Is clean-label ketchup suitable for kids?
What is the difference between regular ketchup and clean-label ketchup?
Product Recommendation
LifeJoy Tomato Ketchup | Sweetened with Jaggery
Rs. 195.00
Lifejoy + Frooney (Mixed Berry Jam) Pack of 2
Rs. 1,096.00
Lifejoy + Frooney (Strawberry Jam) Pack of 2
Rs. 1,096.00